MADPHORM
or
MATERIALS ARCHIVE DIGITAL PLATFORM
WHY?
I think we can all agree that AI is being pushed aggressively to be adopted literally everywhere (yes, it’s everywhere), and finding handcrafted, truly unique assets is getting frustratingly harder. In the future, it will become the norm that artists or studios will have to show making-of videos to prove that no AI was used.
Because real artist deserve real content and not generic one. MADPHORM was born at the initiative of MADCHAMO, to offer real world places that have a story in the form of 3D assets for the creative artists.
To raise the bar in terms of 3d digital content that actually has a meaning, a historical context, a real story to tell.
Fantasy worlds are built using real life objects. Even fantasy worlds were inspired from real world locations and objects. Generic assets erase cultural context.
IT MATTERS!
Cultural accuracy is disappearing in generic asset libraries.
AI-generated content lacks provenance and context.
MADPHORM preserves where assets come from, not just how they look.
WHATS INSIDE?
MATERIALS
Materials captured using different scanning methods, all PBR-ready and derived from real-world locations with historic background, such as the stone wall from the Pisa Tower in Italy.
The goal is not to produce massive amounts of materials, since many places share similar resources, but rather unique ones. Interesting ones. You get the idea.
Each material will have a stylized version giving more flexibility and artistical choices.
OBJECTS
No prompts or other shenanigans here. Nothing beats the real thing.
The platform will feature many unique photogrammetry-scanned objects: nature assets, architectural components such as doors or arches captured from heritage locations all across Europe, vintage props found in Italian flea markets, and much more.
What do they all have in common? I think you know by now. Real historical background and meaning, from Italian columns and an olive tree from a very old Italian fortress, to a Greek cannon, and beyond.
Nanite ready assets with closed geometry for use in future workflows
Oh, the HDRIs, yes you can get many quality ones from HDRi Haven and HDRMAPS. Very good and valuable ones crafted by people with expertise and passion.
MADPHORM will focus and provide additional such resources with HDRIS focused on historical and heritage places, such as drone HDRIs from Austrian gothic churches or Italian coast castles.
REFFERENCES AND HDRIs
While traveling and gathering assets, MADPHORM will also provide location-based reference photos to help artists and production studios with real inspiration.
Not AI-enhanced or fluff, just raw image formats or TIFFs with valuable reference. All structured around historical European locations.
Because I know how hard it is to find quality reference photos especially now, with the rise of AI.
GAUSSIANS
A very promising technology where neural fields and color are calculated with the help of AI. Here, MADPHORM makes an exception, this tech is used the right way and does not eliminate the craft, as both capture and processing are done manually.
Likely one of the first asset platforms to provide a Gaussian version with LODs for every scanned asset.
MADPHORM assets are built with long-term workflows in mind.
ADDITIONAL INFORMATION
METADATA
Each asset will have a section with all the information possible about it. Location, history, capturing method and equipment used, technical information. Everything that we can think of that will help artists and studios make the right decision.
FILTERING SYSTEM BASED ON LOCATION
All the assets will be able to be filtered through regional filter, such as country, city. This feature will also be additional to a normal filter that you are used to, such as type, tags, etc. MADPHORM wants to offer an advanced filtering system.
OPEN SOURCE
Open source softwares are the backbone for the production and after the launch, MADPHORM will give back, supporting the development of open source softwares, by donating a percentage. Namely to Blender development fund. (its contributing right now anyway, but it could be more substantial). Supporting the community.
PURCHASE OPTIONS
No credit systems. They’re confusing and often hide the real value. No complicated plans or tricks. MADPHORM uses a simple, straightforward payment system — in real currency. That’s it. What you see is what you get.
Need an asset fast and don’t want to create an account? No problem. There will be an option to purchase without one.
LICENSING
If you acquire an asset, you own it. FOREVER!
Use it however you want, with the exception of reselling it on other marketplaces or using it to train AI systems.
???
More information will be made public when the launch is close.
STATUS & TIMELINE
The idea started a long way back and production is still ongoing, for many years. It had its ups and downs, but never stopped. It will not be like waiting for Episode 3 from Half-Life, but it will be ready when it will be ready. Soon anyway. Quality takes time and MADPHORM will not comprimise here. This platform is built slowly, on purpose.
